2024 Shanghai bauma exhibition has come to an end, in this industry event after four years, the construction machinery industry has shown great technological changes, especially in intelligent, high-end, digital and other aspects have made great progress. The high machine is the leader of this, the continuous innovation of exhibiting products, the scale of exhibiting enterprises continues to expand, reflecting the vigorous impetus for the development of the high machine industry.
1. Continuous breakthroughs in product innovation
At this exhibition, there were many new breakthroughs in high-altitude machinery products, which laid a deep technical foundation for the diversified development of the industry.
①Height and performance improvements
Zoomlion intelligent high machine launched three new height products, the most attention is breaking the new height of the industry, Zoomlion 82.3 meters of the world's highest straight arm aerial work platform ZT82J, this is Zoomlion intelligent high machine after 68 meters, 72 meters created the world record twice, the third time to break the record of the product.
At the opening ceremony of Xugong booth, "three global debut" aerial work machinery was unveiled, including 52 meters of pure electric straight arm aerial work platform, 48 meters of curved arm aerial work platform and platform compact telescopic arm forkloading. The 52-meter pure electric straight arm aerial working platform XGS52ACK-Li has achieved a "new" breakthrough in the higher meter level of electric straight arm, showing the exploration results in the direction of electrization, and conforming to the development trend of green environmental protection industry.
②Multi-function and diversification
The full range of arm products, 16~44 meters of diesel, electric, mixed platform modular arm is spectacular, the full series of research and development of the same platform, the maximum load of 454kg, diesel, electric, mixed platform, all pieces more than 85% common, can greatly reduce the user's secondary cost investment. At the same time, Dingli also launched the track aerial car, large suction electric glass sucker car, intelligent positioning punch robot, small drilling car and other differentiated new products to further expand the application range of products.
2. The number of manufacturers increased industry competition intensified
As a major product category that continues to expand the market size of construction machinery, the heat of the high machine market has always remained high, whether it is the leading construction machinery enterprises entering the high machine market, or the continuous influx of cross-border players, its scale and number are still continuing to grow.
At this year's bauma exhibition, both Zoomlion Heavy industry, Xugong, Lingong Heavy machinery, Zhejiang Dingli, Xingbang Intelligence and other head manufacturers, but also emerged a group of small and medium-sized enterprises composed of industry backbone, some of which have been deep in the industry for many years, some are in recent years to cross the border, such as Luxiao Heavy Industry, Chu Feng Heavy Industry, Meitong Heavy Industry and so on. This means that the high-altitude machinery market is still hot.
The heat of the high-altitude machinery market remains high, attracting the attention of many enterprises. Leading manufacturers by virtue of their technical advantages and brand influence, occupy a dominant position in the market; At the same time, new enterprises with their flexible market strategy and innovation ability are gradually emerging in the market. In this situation of rapid development, the competition in the high machine market has also entered a white-hot, highly internal situation.
Many high-mechanism manufacturing enterprises and leasers accelerate the layout of capacity expansion, expansion spectrum, capital entry, etc., in order to accelerate the competition for the market. When the large-scale release of production capacity far exceeds the speed of the release of market demand, the squeeze effect brought by the giant horse racing circle, the avalanche of rental prices, and the high mechanism manufacturing enterprises in order to compete for scale and have to seize the market at a lower price, which is also the development dilemma facing the high machine industry.
3. High-altitude machinery to become the vanguard of the sea
The growth rate of the domestic market has slowed down, the competition has intensified, and the high-mechanism manufacturing enterprises have turned their attention to the overseas market.
At this year's Shanghai BMW Exhibition, the increase of international merchants can be clearly felt. According to the official statistics of Shanghai bauma Exhibition, the exhibition brought together 3542 exhibitors from 32 countries and regions, a total of more than 280,000 professional visitors and global buyers from more than 160 countries and regions, overseas visitors accounted for more than 20%, indicating that the international market has gradually become China's construction machinery industry, including high machine industry attention.
In recent years, aerial working machinery has gradually become the first category in China's construction machinery industry to gain a firm foothold in the European and American markets. With the advantages of intelligent manufacturing, electrification and high-end products, China's construction machinery head enterprises compete to break through emerging industries such as high-altitude working machinery. According to statistics, from January to October 2024, the main high machine manufacturers exported 77,900 high machine products, an increase of 20.4%. Among them, the cumulative export in the third quarter increased by 19% year-on-year.
In short, the performance of high-altitude machinery at the 2024 Shanghai bauma Exhibition fully demonstrated its strength in technological innovation and market expansion. In the face of development opportunities and challenges in domestic and foreign markets, high-tech enterprises need to constantly strengthen technological innovation, improve product quality, and achieve closer collaborative development with upstream and downstream industries. Through unremitting efforts, I believe that the high machine industry will usher in a more brilliant future.
